商品簡介
Knowledge of Statistics is critical for studies in the Social Sciences from the advanced undergraduate classroom through graduate school and research. The step-by-step and exercise-driven approach engages students and practitioners who need to both learn Statistics and master Excel for analyses. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Through this book, Excel becomes an effective tool for quantitative analyses in Social Science courses, from Psychology to Sociology and beyond. Excel's powerful computational and graphical capabilities make concepts easily implementable. The applications are unlimited. Social Science scenarios are used in each chapter to explain statistical formulas and direct the reader to use appropriate Excel commands. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned. The examples and scenarios included are all based in Social Science research to engage readers.
作者簡介
At the beginning of his academic career, Prof. Quirk spent six years in educational research at The American Institutes for Research and Educational Testing Service. He then taught Social Psychology, Educational Psychology, General Psychology, Marketing, Management and Accounting at Principia College and is currently a Professor of Marketing in the George Herbert Walker School of Business & Technology at Webster University based in St. Louis, Missouri (USA) where he teaches Marketing Statistics, Marketing Research and Pricing Strategies. He has written 60+ textbook supplements in Marketing and Management, published 20+ articles in professional journals and presented 20+ papers at professional meetings. He holds a B.S. in Mathematics from John Carroll University, both an M.A. in Education and a Ph.D. in Educational Psychology from Stanford University and an M.B.A. from The University of Missouri-St. Louis.
