Questionnaire Design ― How to Plan, Structure and Write Survey Material for Effective Market Research
商品資訊
系列名：Market Research in Practice
ISBN13：9780749476236
出版社：Kogan Page Ltd
作者：Ian Brace
出版日：2013/06/03
裝訂／頁數：精裝／296頁
規格：22.9cm*15.2cm*1.6cm (高/寬/厚)
商品簡介
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing.Questionnaire Design explains the role of questionnaires in marketing research and looks at different types of questionnaire, examining when and how they should be employed.
The book shows students and practitioners how to plan, structure and compose the right questionnaire for the research being done. Fully updated with new content on encouraging respondent involvement through the gamification of questionnaires, the third edition also includes the latest information on online questionnaires and interviews, their problems and potential.
作者簡介
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