The 30 Day MBA ─ Your Fast Track Guide to Business Success

The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanation and examples of the "break even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries.

This fourth edition includes a new concept for each chapter, including crowdfunding, digital marketing, business incubators and the 80/20 principle. It provides coverage of the key optional modules: Mergers and Acquisitions and International Business, and features new case studies on Volkswagen Group China, Google in China, IKEA, Ford, IBM, and McDonalds. With a range of free online resources for readers to revise and test their knowledge, this bestselling classroom-free guide is packed with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years, and he has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author ofThe Business Plan Workbook, The 30 Day MBA in International Business,The 30 Day MBA in Marketing, and The 30 Day MBA in Business Finance (Kogan Page).