商品簡介
As domestic business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is crucial.
The second edition of The 30 Day MBA in International Business covers all of the essential elements of international trade and business, including international marketing strategy, managing international organizations, selecting global strategic partners, finance, accounting, and human resource management, and it is updated with thorough explanations of the new trends in international business as well as new case studies. Author Colin Barrow gives managers, aspiring managers, and business students an overview of the complexities of international trade and shows them how to participate successfully in strategic decisions with international partners.
The new edition is packed with links to free resources from the top business schools as well an online list of sources, and it includes self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."
作者簡介
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years, and he has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author ofThe Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing, andThe 30 Day MBA in Business Finance (Kogan Page).
