商品簡介
For fans of Michael Lewis, the astounding untold story of how professional sports transformed, in the span of a single generation, from a cottage industry into a massive global business.
In the cash-soaked world of contemporary sports, where every season brings news of higher salaries, endorsement deals, and television contracts, it is mind-boggling to remember that as recently as the 1970s elite athletes earned so little money that many were forced to work second jobs in the off-season to make ends meet. Roger Staubach, for example, made only $25,000 in his first season as the starting quarterback of the Dallas Cowboys and wound up selling commercial real estate in the summer. Today, whenFortune reports that every athlete on its Top 50 list makes more than twenty million dollars per year, it’s clear that a complete reversal of power occurred under our eyes.
The Big Win is the first book to chronicle the astonishing business story behind modern sports—a true revolution that moved the athletes from the bottom of the financial pyramid to the top. It started in 1960, when a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. Within a few years, McCormack raised Palmer’s annual income off-the-course from $5,000 to $500,000 and forever changed the landscape of the sports industry. Futterman introduces a wide-ranging cast of characters to tell the story of athletes, agents, TV executives, coaches, and owners who together created the dominating and multifaceted industry we know today.
The Big Win is a riveting, fly-on-the-wall account of the creation and rise of the modern sports world, and the people who fought to make it happen. From landmark moments such as the 1973 Wimbledon boycott and baseball pitcher Catfish Hunter’s battle to become MLB’s first free agent to the outsize influence of companies like IMG, Nike, and ESPN, this fascinating book details the wild evolution of sports into the extravaganza we experience today, and the inevitable trade-offs those changes have wrought.
