Franchise Your Business ─ The Guide to Employing the Greatest Growth Strategy Ever

Expert consultant Mark Siebert delivers the how-to guide to employing the greatest growth strategy ever franchising. Siebert shares 30 years of experience, insights, and practical advice to help readers grow their business exponentially while avoiding the pitfalls.

This comprehensive guide includes an overview of the franchising industry; franchising alternatives within it; evaluating existing business and their franchisability; the advantages and disadvantages of franchising as they apply to small businesses; developing a plan for growth on steroids; and legal considerations, necessary documents, and protecting intellectual property. It also covers marketing, lead generation, and branding for a new franchise; cultivating the franchisee-franchisor relationship; the latest industry resources, trends, best practices and support tools; and case studies, templates, and worksheets.

Mark Siebert founded the iFranchise Group, a franchise consulting organization. He is an expert in evaluating companies franchisability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-ups franchisors. He lives in Homewood, IL.