商品簡介
Whereas the importance of CEO reputation has increased over the last years, only very little scientific research has been conducted. This thesis addresses the vagueness of past conceptualizations by providing a well-founded theoretical background, the development of a reliable and valid measurement model of CEO reputation as well as the validation of identified relations to its antecedents and consequences. An empirical online study was conducted among students of the university in Munich to validate the CEO reputation model. Using PLS path modeling, the analysis provides evidence for the impact of CEO reputation on several outcome variables (e.g., corporate reputation) and confirms different influences of the identified antecedents on CEO reputation. Thereby, practitioners can get valuable implications for the management of chief executives’ reputations.
作者簡介
Richard Rinkenburger studied business administration at the LMU Munich and the Copenhagen Business School. He wrote his dissertation during his time as a research and teaching assistant at the Institute for Market-based Management at the LMU Munich. At the same time, he worked as a freelance management consultant.
