商品簡介
How can challenger candidates win elections against incumbents? The present book answers this question by comparing four successful challenger candidates with four unsuccessful ones. The analysis includes both a successful and an unsuccessful campaign each from the USA (Bill Clinton, John Kerry), Germany (Gerhard Schroder, Rudolf Scharping), Brazil (Luiz Inacio Lula da Silva 2002 and 1998) and the Philippines (Joseph Estrada, Fernando Poe Jr.). Despite the fact that the candidates operate in different political systems, the successful ones do indeed share a number of strategies regarding the campaign message, positioning, timing, preparation and campaign management.
作者簡介
Louis Perron is a political scientist and consultant based in Switzerland. His clients include presidents, cabinet members, senators, congressmen and various local candidates and parties. He earned his M.A. at the Graduate School of Political Management, The George Washington University in Washington D.C.
