商品簡介
A parable about the secret to engaging and motivating people to do great
things in all walks of life, by the bestselling author of Taking People With You.
Based on real experiences that David Novak had as the Chairman and CEO of
Yum! Brands, this parable will empower readers to recognize the contributions of
those around them in order to drive bigger and better results. It's not hard, it's not
expensive, and you don't need an MBA or even a position of authority to do it. It's
a deceptively simple principle that can have a huge impact on both your life and
your business.
Jeff Johnson, the new CEO of The Happy Face Toy Company, has one year to
save his family's famous toy company, which has fallen on hard times following
the death of his father. If Jeff fails, the whole company will fail. As he races to save
his family's legacy by getting the company back on track, Jeff encounters
downtrodden factory workers and an uninspired executive team. Then a birthday
gift from his grandson gives Jeff an important insight into why business is
suffering: the secret ingredient to making people happy and engaged is missing.
During his time as CEO of Yum!, Novak harnessed the power of employee
recognition to revitalize the culture. The principles he lives by, from handing out
personalized awards to coaxing office culture into life, are at the core of this
parable. Novak recently founded OGO Enterprises, the world's first recognition
brand focused on appreciating all people for who they are and what they do.
作者簡介
David Novak is the Executive Chairman of Yum! Brands, following a successful 14 year run as the Chairman and CEO. Novak has been recognized as "2012 CEO of the Year" by Chief Executive magazine, one of the "30 Best CEOs" by Barron's, one of the "Top People in Business" by Fortune and one of the "100 Best Performing CEOs in the World by Harvard Business Review. Novak created the largest privately funded leadership service program in middle schools and high schools called Lead2Feed and is a recipient of the Horatio Alger Award for his commitment to philanthropy and higher education. A renowned expert on leadership and culture development, he is the author of two highly respected and critically acclaimed books,The Education of an Accidental CEO and the New York Times bestsellerTaking People With You. Novak is now launching a new company, OGO Enterprises. Christa Bourg is a writer, editor, and book packager.
