滿額折
Simple Rules ─ How to Thrive in a Complex World
商品資訊
ISBN13：9780544705203
出版社：Houghton Mifflin Harcourt
作者：Donald Sull; Kathleen M. Eisenhardt
出版日：2016/04/19
裝訂／頁數：平裝／288頁
規格：15.2cm*10.2cm*1.3cm (高/寬/厚)
商品簡介
作者簡介
商品簡介
HOW SIMPLICITY TRUMPS COMPLEXITY IN NATURE, BUSINESS, AND LIFE
Complexity surrounds us. We juggle multiple screens, follow intricate diets, and hack through thickets of regulation from phone contracts to health car e policies. But Sull and Eisenhardt argue there's no need to succumb to the norm: armed with a few simple rules, you can tackle even the most complex of problems.
In Simple Rules, Sull and Eisenhardt masterfully challenge how we think about complexity and offer a new lens on how to cope. They take us on a surprising tour of what simple rules are, where they come from, and why they work. The authors illustrate the six kinds o f rules that really matter - for helping artists find creativity and the Federal Reserve set interest rates, for keeping birds on track and Zipcar members organized, and for how insomniacs can sleep and mountain climbers stay safe.
Drawing on rigorous research and riveting stories, the authors ingeniously find insights in unexpected places, from the way Tina Fey codified her experience at Saturday Night Liveinto rules for producing 30 Rock (rule five: never tell a crazy person he’s crazy) to burglars’ rules for robbery (“avoid houses with a car parked outside”) to Japanese engineers mimicking the rules of slime molds to optimize Tokyo’s rail system. The authors offer fresh information and practical tips on fixing old rules and learning new ones.
Whether you’re struggling with information overload, pursuing opportunities with limited resources, or just trying to change your bad habits, Simple Rules provides powerful insight into how and why simplicity tames complexity.
Complexity surrounds us. We juggle multiple screens, follow intricate diets, and hack through thickets of regulation from phone contracts to health car e policies. But Sull and Eisenhardt argue there's no need to succumb to the norm: armed with a few simple rules, you can tackle even the most complex of problems.
In Simple Rules, Sull and Eisenhardt masterfully challenge how we think about complexity and offer a new lens on how to cope. They take us on a surprising tour of what simple rules are, where they come from, and why they work. The authors illustrate the six kinds o f rules that really matter - for helping artists find creativity and the Federal Reserve set interest rates, for keeping birds on track and Zipcar members organized, and for how insomniacs can sleep and mountain climbers stay safe.
Drawing on rigorous research and riveting stories, the authors ingeniously find insights in unexpected places, from the way Tina Fey codified her experience at Saturday Night Liveinto rules for producing 30 Rock (rule five: never tell a crazy person he’s crazy) to burglars’ rules for robbery (“avoid houses with a car parked outside”) to Japanese engineers mimicking the rules of slime molds to optimize Tokyo’s rail system. The authors offer fresh information and practical tips on fixing old rules and learning new ones.
Whether you’re struggling with information overload, pursuing opportunities with limited resources, or just trying to change your bad habits, Simple Rules provides powerful insight into how and why simplicity tames complexity.
作者簡介
DONALD SULL is a senior lecturer at the MIT Sloan School of Management and a former London Business School professor.
KATHLEEN M. EISENHARDT is the S. W. Ascherman Professor of Strategy at Stanford’s School of Engineering and codirector of the Stanford Technology Ventures Program.?
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