商品簡介
A unique and practical guide to communicating more persuasively through storytelling.
作者簡介
Anthony Tasgal has worked for over 15 years as an Account Planner in ad agencies such as BBDO, DMB&B and Euro RSCG and on international blue-chips from Amex to KFC, Peugeot to Ford, Glenfiddich to Unilever on big strategic and communication issues. He started his own Strategy and Training Consultancy, POV, in 1998, as he believed that what clients needed (as much as their brands) was a point of view. He specializes in bringing the power and insights of Storytelling and Behavioral Economics to brand and communication development.
