Creative Direction in a Digital World ─ A Guide to Being a Modern Creative Director

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.

Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.

• Shows designers how to understand the client's biggest challenges and distill insights about the audience into creative strategies and digital experiences that get results.

• Teaches designers how to communicate their ideas to a skeptical client and provides advice on managing a creative team.

• Divided into ten chapters focused on different key aspects of the creative director's job from start to finish.

• Works with a companion website that provides assets like sample creative briefs, buyer journey maps, and interviews with other digital creative directors about how all of these skills are put into action on a day-to-day basis.

President and founder of Nebo, Adam Harrell leads brand strategy and creative direction for one of the largest independent digital agencies in the Southeast. A 15-year digital veteran—he speaks frequently on the topics of human-cantered design, brand strategy, user experience, and interactive storytelling.