商品簡介
In this book, author Edward F. McQuarrie presents readers with three essays that examine various aspects of contemporary consumer behavior on the Internet. The first essay examines the world of blogging and megaphone effect of cultural capital, thought leadership, and content generation. The second essay examines the effect of Yelp, consumer reviews, and the ongoing persistence of word-of-mouth as the most trusted form of advertising. The third and final essay examines Pinterest and its unique ability to make the public private. Edward F. McQuarrie is a faculty member of Santa Clara University in California. Annotation c2016 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
Edward F. McQuarrie, Professor Emeritus, Santa Clara University, Silicon Valley, US
