商品簡介
A hands-on guide to the metrics that matter most to young tech startups.
In the early stages of a tech startup's life, it's hard to decipher the meaningful
metrics from the distractions. How do you know if your product is working? Is it
the number of new signups? Average amount of time spent on the site? Revenue,
even if you don't have a revenue model yet?
In Scaling Lean, serial entrepreneur and author of the startup cult classic
Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a
tech startup with maximum efficiency and efficacy. Maurya pairs real-world
examples of startups like Airbnb and Dropbox with techniques and language from
the manufacturing world to create a new model for measuring and describing an
early stage startup's success. Scaling Lean is an indispensable handbook for
startup founders graduating from the incubator stage to build their business in the
real world.
作者簡介
Ash Maurya is the author of Running Lean and the creator of the
one-page business modeling tool "Lean Canvas." His posts and advice have been
featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out
workshops around the world and serves as a mentor to several accelerators
including TechStars, MaRS, and Capital Factory. He serves on the advisory
board of a number of startups, and has consulted to new and established
companies. He lives in Austin, TX.
