CREATIVE DIRECT MAIL DESIGN (PB)

Features secrets for staying on the cutting-edge of the industry as revealed by nine of the world's top secret mail designers known for creating direst mail that gets results.

Great tips from copywriters and client service people whose talents contribute to the success of a direst mail compaign are also included.

The nine projects highlighted feature successful direct mail compaigns including:
business-to-consumer
business-to-business
invitationnouncements
special event promotions
postcards catalogs
nonprofit/association mailings
development/fund raising mailings
three-dimensional direct mail

A gallery showcasing hundreds of the most clever direct mail pieces follows each section. Designers, corporate executives, and small business owners are among the many professionals who will discover exciting ways to get results with direct mail.