Marketing Strategy for Creative and Cultural Industries
商品資訊
商品簡介
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. Although there are a number of marketing principles which may be applied across the board, sector-contextual understanding can make a significant difference.
This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries by:
- taking a strategic approach to developing marketing plans;
- bringing together strategic planning, market research, goal setting, and marketing theory and practice;
- explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product;
With a range of learning exercises and real-life examples throughout, this text will show students how to create successful marketing plans for their creative businesses and will be a valuable resource for students and tutors in the creative industries. It will also be of use to those interested in marketing more generally.
作者簡介
Bonita M. Kolb is Associate Professor of Business Administration at Lycoming College, USA
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。