BRENT BEAL teaches strategic management in the College of Business and Technology at University of Texas at Tyler. He conducts research on corporate social responsibility (CSR), strategic management, value creation, and economic markets. He is particularly interested in the interplay between business and society and in the norms, narratives, and institutions that govern this interaction. Beal has published research articles in theAcademy of Management Journal, Journal of Management, Journal of Philosophical Economics, Business Horizons, Journal of Managerial Issues, Journal of School Choice, Case Research Journal, Business Case Journal,and Journal of Case Studies.