Make Your Own Waves ─ The Surfer's Rules for Innovators and Entrepreneurs

Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Better take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion and persistence—and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro, O'Neil, Reef, Quicksilver). Packed with stories of surf innovators, entrepreneurs and legends, Make Your Own Waves readies you for success

LOUIS PATLER is a longtime surfing enthusiast and President of The B.I.T. Group, a strategic consulting and training company whose clients include Dell, Safeway, Wells Fargo, BAE Systems, and GAP. A New York Times bestselling author, two of his previous books were included on Steve Jobs’ recommended reading list.