Turtle Design in a Rabbit Age ― Crafting Meaningful User Experiences

In the web and tech industry, the need for more while being cheaper and faster often depletes designers’ creativity and ability to craft beautiful and functional experiences. Turtle Design in a Rabbit Age puts the craft back into designing for the web. With key concepts designed to enhance creativity, design managers can guide their teams to create great online experiences. Topics such as when best to use a certain project methodology and why are covered. This book also gives examples of how working and creating offline and with other media can produce some great results and even help sell work to prospective clients. By challenging designers to think outside the box, get back to their creative roots, and create artistic and functional web sites, this book brings "design" back to Web Design. Features case studies covering design managers from top firms around the world.

Mel Lim is a seasoned technology storyteller and strategy consultant. Her success record for growing and scaling startups has positioned her as one of the most sought-after consultants in the tech and software startup scene. Traditionally trained in architecture, Mel began her career designing retail centers, casinos, stadiums and hotels in Asia, Europe and the US. Mel went on to found an innovation strategy and design agency that has garnered hundreds of industry accolades. Recognizing her knack for building businesses and products, Mel took her hybrid international background in design and strategy, and accelerated technology startups to multi-million dollar revenuegenerating enterprises, positioning them as market leaders and global brands. Mel is currently the President of Maspira Groupe, a startup consultancy. She serves on multiple advisory boards, and lectures worldwide on crafting innovative experiences through mindfulness. Mel commutes between sunny San Diego and NYC, and teaches her two boys how to draw like pros. www.mellim.com