滿額折
The Network Imperative ─ How to Survive and Grow in the Age of Digital Business Models
商品資訊
ISBN13：9781633692053
出版社：Harvard Business School Pr
作者：Barry Libert; Yoram Wind; Megan Fenley
出版日：2016/06/28
裝訂／頁數：精裝／256頁
規格：24.8cm*16.5cm*3.2cm (高/寬/厚)
商品簡介
作者簡介
商品簡介
The book explains a new way to create exponential value in today’s digital, networked world.
1. How the world has changed, highlighting the shifts from physical to digital; from local to global; and from passive to empowered;
2. What some firms are doing to achieve multiplying effects
3. How to attain that value in their own firms using the clear process to activate dormant networks; and
4. How to nurture and grow those networks going forward.
1. How the world has changed, highlighting the shifts from physical to digital; from local to global; and from passive to empowered;
2. What some firms are doing to achieve multiplying effects
3. How to attain that value in their own firms using the clear process to activate dormant networks; and
4. How to nurture and grow those networks going forward.
作者簡介
Barry Libert is the CEO of OpenMatters and a Senior Fellow at the SEI Center at Wharton. Barry has spent the last 20 years researching business models. In addition, he is an active angel investor in social, mobile, and big data technology companies.
Yoram (Jerry) Wind is the Lauder Professor and Professor of Marketing at Wharton and Director of the Wharton think tank,” the SEI Center for Advanced Studies in Management. He has coauthored multiple books including, The Network Challenge and Competing in a Flat World that highlight the advantages of network-centered organizations and also The Power of Impossible Thinking on mental models.
Megan Beck Fenley is a digital consultant at OpenMatters, an SEI researcher, and former management consultant of Bain & Company.
Yoram (Jerry) Wind is the Lauder Professor and Professor of Marketing at Wharton and Director of the Wharton think tank,” the SEI Center for Advanced Studies in Management. He has coauthored multiple books including, The Network Challenge and Competing in a Flat World that highlight the advantages of network-centered organizations and also The Power of Impossible Thinking on mental models.
Megan Beck Fenley is a digital consultant at OpenMatters, an SEI researcher, and former management consultant of Bain & Company.
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