滿額折
The Zen of Social Media Marketing ─ An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
商品資訊
ISBN13：9781942952060
出版社：Benbella Books
作者：Shama Hyder; Chris Brogan (FRW)
出版日：2016/08/16
裝訂／頁數：平裝／256頁
規格：22.9cm*15.2cm*1.9cm (高/寬/厚)
版次：4
商品簡介
作者簡介
商品簡介
Freshly Updated Edition of the Ultimate Primer and How-To Guide for Social Media Marketing
Five years ago, the first edition of The Zen of Social Media Marketing became a global bestseller. Three years after that, the updated edition helped even more marketers and executives navigate the sometimes-stressful world of social media. Now, this new, up-to-date edition offers timely insight to the ways social media has changed and how best to market in it.
Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.
Social media marketing isn’t like traditional marketingand treating it that way only leads to frustration and failure. InThe Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the Zen” of using social media tools to find your own marketing nirvana.
With a foreword by New York Times bestselling author Chris Brogan and new and updated content on content marketing, email marketing, the importance of mobile, social advertising, and more, the newest edition ofThe Zen of Social Media Marketing gives you:
A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
A proven process to attract followers and fans and convert them into customers and clients
The latest updates and step-by-step guidelines for Facebook, Twitter, and LinkedIn, as well as more niche platforms like Instagram and Pinterest
Tips on why, when, and how to use online advertising
Essential advice on content marketing and targeted tactics to enhance your SEO
Why self-expression is the true driver of social media use and how to leverage it for your business
Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Five years ago, the first edition of The Zen of Social Media Marketing became a global bestseller. Three years after that, the updated edition helped even more marketers and executives navigate the sometimes-stressful world of social media. Now, this new, up-to-date edition offers timely insight to the ways social media has changed and how best to market in it.
Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.
Social media marketing isn’t like traditional marketingand treating it that way only leads to frustration and failure. InThe Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the Zen” of using social media tools to find your own marketing nirvana.
With a foreword by New York Times bestselling author Chris Brogan and new and updated content on content marketing, email marketing, the importance of mobile, social advertising, and more, the newest edition ofThe Zen of Social Media Marketing gives you:
A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
A proven process to attract followers and fans and convert them into customers and clients
The latest updates and step-by-step guidelines for Facebook, Twitter, and LinkedIn, as well as more niche platforms like Instagram and Pinterest
Tips on why, when, and how to use online advertising
Essential advice on content marketing and targeted tactics to enhance your SEO
Why self-expression is the true driver of social media use and how to leverage it for your business
Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
作者簡介
Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Groupa global online marketing and digital PR company.Shama Hyder is the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the master millennial of the universe” and an online marketing shaman” by FastCompany.com, and is an oft-quoted social media expert. Hyder has been featured by Bloomberg Businessweek, Entrepreneur, Fast Company, Inc. Magazine, The Wall Street Journal, The New York Times, Dallas Morning News, The Huffington Post, and hundreds of blogs and social media outlets. She’s also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people, and relevant perspectives. She also serves as a technology and new media correspondent for the media.
Hyder formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master’s degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Hyder as one of the Top 25 Under 25 entrepreneurs in North America. In 2010, Hyder won the prestigious Technology Titan Emerging Company CEO award. In 2011,Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a zen master of marketing.”
When not working directly with her clients or shooting her shows, Hyder travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama’s initiative in the region.
Hyder formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master’s degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Hyder as one of the Top 25 Under 25 entrepreneurs in North America. In 2010, Hyder won the prestigious Technology Titan Emerging Company CEO award. In 2011,Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a zen master of marketing.”
When not working directly with her clients or shooting her shows, Hyder travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama’s initiative in the region.
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。