Ta-q-bin ― Service Excellence and Innovation in Urban Logistics

This book reveals the secrets of Yamato Transport's success in maintaining and extending its leadership in Japan's domestic parcel delivery market. It presents six cases that illustrate how Yamato's flagship service, TA-Q-BIN, has evolved since the 1970s to the benefit of consumers, particularly urban dwellers, and how TA-Q-BIN has become an integral part of Japanese daily life. Each of the six unique cases serves as an independent teaching case for undergraduate and graduate students, describing the particular service design, operations management, innovation, supplier management, and social responsibility within the context of an Asian last-mile logistics service provider. The book also includes insightful presentations of the challenges facing supply chain and logistics service providers in Asia, and their innovative responses to these challenges using real-world cases. Besides featuring interviews with Yamato's key stakeholders and their strategic clients, Japan-based and other Asia-Pacific Yamato operational centers make up the field method included in this book, while secondary data is drawn from trade and academic domains. Some of the cases are written in a didactic fashion, with suitable stopping points for students to pause and deliberate over the managerial issues confronting the decisions that Yamato makes during the course of its business and operational strategies. The results are particularly useful to readers interested in how operations and logistics decision-making are practiced in a homogeneous Asian context and in an urban environment. This book is essential reading for undergraduate and MBA students, as well as practitioners in industry.

Dr. Qizhang Liu has been Senior Lecturer, Department of Decision Science, National University of Singapore, since July 2011. Before that he was Senior Lecturer, Department of Mathematics and Science, Singapore Polytechnic and Adjunct Associate Professor, Department of Decision Science, National University of Singapore. Dr. Liu has a great deal of industry experience working in a consulting capacity for SMRT Corporation, Ministry of Defense, and several airlines. He has published journal articles in many prestigious journals, and he holds a PhD in Mathematics at National University of Singapore.

Dr. Mark Goh is an Associate Professor, Department of Decision Science, National University of Singapore and is Director (Industry Research) at The Logistics Institute Asia-Pacific. In 2007 he was listed in Who's Who in Supply Chain Asia. He has had several positions within Editorial Boards of prestigious operations management and decision sciences journals, including Journal of Operational Research, Logistics Information Management, European Journal of Purchasing and Supply Management. He is the Asia-Pacific Regional Editor for Supply Chain Management: An International Journal. He has been awarded numerous research grants and has published more than 200 journal papers, book chapters, book reviews, and other document types. He holds a PhD from the University of Adelaide, Australia.