How to Write Copy That Sells ― The Step-by-step System for More Sales, to More Customers, More Often

This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill.How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients includeNew York Times best-selling authors Tony Robbins (author of Unleash the Giant Within andMoney: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors ofChicken Soup For the Soul), Jeff Walker (author of Launch), and many more.