Behavioral Operational Research ― Theory, Methodology and Practice

Behavioral research is making a significant impact on many academic disciplines. Its status as the source of some of the most profound research in the social sciences is unparalleled. Therefore, it is not surprising that interest in Behavior and Operational Research (OR) is burgeoning, even though understanding the relationship between knowledge, behavior and action has been an academic preoccupation in OR since the beginning of the discipline.

This book introduces the idea of Behavioral OR, where the theoretical and empirical developments in the behavioral field are making an impression on OR academics and practitioners alike. The book provides a much needed overview that connects together theory, methodology and practice and offers the “state of the art” on Behavioral Operational Research theory and practice. The book not only includes chapters by leading academics, but also includes rich and insightful real-life case studies by practitioners. 

Dr Martin Kunc is Associate Professor in Management Science at Warwick Business School and has a PhD inDecision Science from London Business School. His research interests are in thearea of strategic planning, systems modeling and managerial decision making. Hehas published more than 25 articles in diverse journals such as StrategicManagement Journal and Management Decision.

Dr Jonathan Malpass is a Principal Researcherat British Telecommunications. He has a PhD in Multivariate Statistics and hisprimary research area is Business Transformation. He has extensive experienceof conducting research in understanding employee behavior, how employeesinteract with systems and employee engagement and morale.