Stop Blasting My Mama ― Make Email Marketing Succeed for Your Restaurant

The customer is not an idiot. She's your wife. She's also your mother and mine. So when we talk about email marketing why do we constantly talk about "blasting" them? "Stop Blasting My Mama" seeks to stop this terminology dead in its tracks by replacing it with an understanding of the power of email marketing, how it works, and how to create successful strategies for your restaurant. It's time to make email marketing succeed for your restaurant. Stop blasting my mama and start seeing results. Are you successfully leveraging email marketing for your restaurant brand? You could be doing it better. While marketers and branding gurus argue over which new social media is making waves, and what guerrilla tactic gets the most traction, one method of marketing continues to perform better than them all: Email Marketing. Yet, this seemingly simple media is often shunned as archaic and dated. The numbers seem to disagree. Email marketing is low cost, high return effort when done properly. Stop Blasting My Mama is the only step-by-step how-to guide book for restaurateurs, restaurant owners, and marketing professionals in charge of restaurant brand marketing. By approaching the ins and outs of why email marketing works, how to set up a system of success, and give the guidelines on planning marketing content appropriately, Stop Blasting My Mama helps even the novice marketer harness the power that email marketing holds.

Joseph Szala is a multitalented brand builder, creative designer and principal of Vigor. With a broad skillset rooted in design and brand leadership, Joseph brings a powerful blend of award-winning creative, strategy expertise, and an unyielding passion for realizing the potential of brands large and small. During stints at a handful of agencies in the New York City and Pennsylvania markets, he gained industry experience that fueled the desire to establish his own firm in 2003. Joseph built Vigor into a highly regarded restaurant branding powerhouse over the course of 12 years. During this time, it was his mission and primary focus to codify his own proprietary branding process for the restaurant industry. That process has since been leveraged to create new, innovative restaurant concepts from Honolulu to Boston, Miami to Seattle. Some more well known brands he has played a hand in developing include Steak n Shake, Zaxby's, Fresh To Order and Cutty Sark Whisky. 2010 saw the publication of his first book, Fire It Up: Building Restaurant Brands That Blaze. Joseph authored and curated the book in response to the need for a no-nonsense approach to developing restaurant brands. The book has been integral in helping clients and designers better understand the ins and outs of developing restaurant brands. Authoring the book lead to the creation of Grits X Grids (www.gritsandgrids.com) which has become a industry favorite for restaurant branding and thought leadership. His thought leadership has landed his articles on restaurant marketing related topics for Advertising Age, QSR Magazine, Restaurant Hospitality, FSR Magazine, Branding Magazine, LinkedIn, Intuit and various other well known publications. Joseph's work has been recognized by respected industry magazines such as Communication Arts, and has been published in multiple books on design excellence. He has spoken on the subject of branding and has been quoted throughout articles found on NBCNews.com, Today.com, Huffinton Post, SmartBlogs and various other publications. He served as Adjunct Professor of design at Art Institute of York, Pennsylvania and studied at Bradley Academy for the Visual Arts in York, Pennsylvania.