Wine and Economics ― Transacting the Elixir of Life

Wine and the wine trade are steeped in culture and history; few products have consistently enjoyed both cultural importance and such wide distribution over time--even seen by some as "an elixir of life". While wine has been produced and consumed for centuries, what is distinctive about the economics of wine? Professor Marks's book is an accessible exploration of the economics of wine, using both basic principles and specialized topics and emphasizing microeconomics and related research. Drawing upon economic themes such as International Trade and Public Choice, Wine and Economics also relates economic reasoning to management issues in wine markets. The discussion ranges from economic fundamentals and wine and government, to the challenge of knowing what is in the bottle and the importance of wine as a cultural good. This novel and comprehensive introduction to the subject is an invaluable resource for students, scholars and anyone interested in wine and the wine industry.

Denton Marks, Professor of Economics, University of Wisconsin-Whitewater, US