One of our deepest human urges is to be important. To feel significant and valued. The aura of becoming a Very Important Person (VIP) runs wide and runs deep across peoples, places, eras, contexts, and cultures. Its core concerns are shared by many areas of inquiry and manifest across both our overarching, collective quest for significance and for value - that life in general matters - as well as within our individualized, personal quests for significance and for value - that our particular lives matter.
Yet despite its profound impact the key relationships that underlie Importance are not well understood. What paths lead to it? Who determines it? When might these paths become more or less resonant? What factors make it a bettor or worse fit? What is its optimum force and form? How is it best used? Why does it relate to our ultimate 'success'?
In this book we will offer you the most focused, grounded, easy-to-follow, and compelling model of Importance to date for revealing its fundamental nature, its primary conditions, and its key consequences. After reading the book you will be better able to understand, identify, personalize, and apply its lessons to manage yourself and others and be a true VIP.
