Pixels use electricity. If the internet were a country, it would be the sixth largest in terms of electricity use. The average web page (according to theHTTP Archive) is now over 2 megabytes in size. Bloated websites lead to slow load times, frustrated users, and wasted energy.
This book identifies four key areas where sustainability principles can be applied to the process of creating websites that are speedy, user-friendly and energy-efficient: findability, performance optimization, design and user experience, and green hosting.
Design and user experience (UX) are where the seeds of web sustainability are sown. Websites that provide a streamlined experience—putting the right things in front of users at precisely the moment needed and nothing more—are more sustainable websites. In the case of the web, people-friendly is also more planet-friendly. This book will help you get there.
A frequent speaker and conference presenter, Tim offers workshops and presentations on web design, content strategy, digital marketing, social impact business, and sustainability. He is passionate about the global B Corporation movement and co-hosts Chicago area B Corp networking events.
Tim is also the author of three books, which are used at higher learning institutions across the U.S. and Europe, including Johns Hopkins University, Columbia University, the Art Institutes, and Full Sail University, among others.
Tim sits on the board of Climate Ride, a national charity bike ride for sustainable solutions. He is also co-host of Content Jam, a one-day conference for those who create or curate content for the web.
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