商品簡介
In the wide stream of food products we face every day, the package decides whether a certain item can gain the customers' favour at first glance. This book introduces the theoretical background, common forms and materials, as well as major principles of food packaging design, in which one can find both reference and inspiration.
作者簡介
Douglas Riccardi has practiced graphic design and brand development internationally for over 25 years. From an early start with the renowned M&Co. in Manhattan to his positions at Forbes, Inc., Benetton SpA and Sottsass Associati in Milan, Mr. Riccardi has developed an impressive broad-ranging portfolio that includes magazine publications, corporate reports, identities, and communications, product design, packaging and a full-size working prototype for a new store model. In 1993, Riccardi founded Memo Productions, a creative agency which specialises in corporate identity and brand development.
