Doing research can make all the difference between a good design, and a great one!
This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work, making it a design essential!
Most experienced designers would quantify this necessary "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.
As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value.
Jenn and Ken Visocky O'Grady are partners in business and in life. They cofounded Enspace, a creative think tank where designers, writers, marketers, and even the occasional historian collaborate to enhance communication. The firm's work has been recognized by numerous organizations and featured in magazines and books. The couple have traveled the country, jurying competitions and presenting workshops and lectures. They also teach: Jenn at Cleveland State University and Ken at Kent State.
Jenn and Ken Visocky O'Grady are partners in business and in life. They cofounded Enspace, a creative think tank where designers, writers, marketers, and even the occasional historian collaborate to enhance communication. The firm's work has been recognized by numerous organizations and featured in magazines and books. The couple have traveled the country, jurying competitions and presenting workshops and lectures. They also teach: Jenn at Cleveland State University and Ken at Kent State.
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