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Managing Reputation in the Banking Industry ― Theory and Practice
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Managing Reputation in the Banking Industry ― Theory and Practice

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:NT$ 7650 元
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906885
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商品簡介

The topic of reputational crisis in the banking sector has received increasing attention from academics and practitioners. This book presents expert contributions that cover three main aspects: First, an extensive review of the literature on reputational risk in the banking sector aimed to identify the relationships between causes, effects, stakeholders, and key qualitative-quantitative variables involved during the reputational crisis of a bank; Second, devising a conceptual framework for management of reputational crisis in banking, and finally, testing this framework with the results of an empirical analysis carried out by observing key variables of some known cases of reputational crisis relating to international banks.

作者簡介

Annarita Trotta is Full Professor of Banking and Finance at the University of Catanzaro (Italy). She received her Ph.D. in Business Administration from the University of Naples “Federico II” where she was Assistant Professor and Researcher at the Faculty of Economics, University of Naples “Federico II”. She is a member of the Council of PhD School in Health Care Management and Economics, University of Catanzaro ‘Magna Graecia’; Member of the Italian Committee granting the National Scientific Qualification (academic disciplines: Economics and Management of Financial Institutions and Markets, Corporate Finance; 2012-2013); Editorial Board Member of the Journal of China – USA Business Review and Chinese Business.

Stefano Dell’Atti is Full Professor of Banking and Finance and at the University of Foggia (Italy) with a Ph.D. in Business Administration. Prior to that he was Researcher and Assistant Professor of Banking and Finance at the Faculty of Economics, University of Foggia. He is a member of Teaching Staff of the Doctorate in Banking and Finance at the University of Roma, “La Sapienza”.

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優惠價:90 6885
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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