Org Design for Design Orgs ─ Building and Managing In-House Design Teams
商品資訊
ISBN13：9781491938409
出版社：Oreilly & Associates Inc
作者：Peter Merholz; Kristin Skinner
出版日：2016/08/25
裝訂／頁數：平裝／200頁
規格：22.9cm*15.2cm (高/寬)
商品簡介
Companies are building in-house digital/experience design teams at a breakneck pace these days But they’re doing so without understanding the idiosyncrasies of design organizations and designers, and many companies are gathering designers without getting the most out of this investment. Traditional models of in-house design organizations (typically marketing design) don’t perform well for digital product design, and there’s a lot of confusion around evolving models of organization: Should it be centralized or decentralized? Embedded? Singular or shared creative leadership? Report to the CEO or up through another team such as Product Management or Marketing? How is it funded? This practical book provides the answers you need.
作者簡介
Peter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development.
Peter's personal blog, http://peterme.com, and his essays for Adaptive Path demonstrate his unique ability to foresee what's coming next in information architecture, organizational change, and product strategy. He has the perhaps dubious distinction of coining the term "blog" in 1999, when blogging was still a nascent genre.
Kristin Skinner is Managing Director at Adaptive Path where she established and leads the Design Program Management practice. She has shaped and lead over 40 of the firm’s most strategic and complex projects and programs, working directly with C-suite stakeholders in theFortune 50. She is also Head of Design Management at Capital One, an emerging function to address rapid growth in the design organization and deliver end--to--end customer experiences that improve people’s lives. Before joining Adaptive Path, Kristin worked as a Design Managerat Microsoft in their ground--breaking Pioneer Studios. Kristin co-programs and hosts the MX Conference, and has spoken at events such as UX Week, and MX15.
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