The Global Management of Creativity
商品資訊
系列名：Routledge Studies in Global Competition
ISBN13：9781138910164
出版社：Taylor & Francis
作者：Marcus Wagner (EDT); Jaume Valls-pasola (EDT); Thierry Burger-helmchen (EDT)
出版日：2016/12/14
裝訂／頁數：精裝／216頁
規格：23.5cm*15.9cm*1.9cm (高/寬/厚)
商品簡介
This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transformation of a creative idea to its successful execution and global diffusion. Its key theme is to explore the implications of a globalised creative economy for managers, grounding this both in economic principles and in an international business context.
The objective of the book is to give a clear framework for analysing creativity in organizations in an international context, and to pinpoint important key elements that should be tracked. Bringing together leading scholars in economics and the management of innovation and creativity, the volume provides empirical and theoretical material for managers, students and academics.
作者簡介
Marcus Wagner is Professor at the University of Augsburg, Germany
Jaume Valls Pasola is Professor in the Faculty of Economics and Business at the University of Barcelona, Spain
Thierry Burger-Helmchen is Full Professor in Management Science and Dean of the Faculty of Economics and Management Sciences, BETA - Universite de Strasbourg, France
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