Retail Area Management ― Strategic and Local Models for Driving Growth

Calling all Area Managers, Operations Managers and Multi-Unit Managers! Are you fed up with reading tedious, long-winded books in order to glean a few miserable insights? This book is the answer! Based entirely upon key strategic and local MODELS that help illuminate and explain your world, this book acts as a quick and easy reference guide to improve your performance. With 75 key MODELS grouped around four key themes - Environment, Engage, Execute and Evolve ? you can dip in and out to use models to grow yourself and your district. Already trialed and proof-tested by hundreds of Area Managers that have graduated from the Academy of Multi-Unit Leadership at Birmingham University this book ? written by the UK’s leading authority on multi-site management, Professor Chris Edger - is the essential companion for every ambitious Area Manager. Want to get better and get on? Get this!

Professor Chris Edger PhD is a ?shortlisted’ multiple author on retail and service leadership. The founder of the Academy of Multi-Unit Leadership and described as the UK’s ?leading expert on multi-site retail management' - Chris has appeared on/written for media outlets such as C4 News, ITV, BBC News Online, Propelinfo, Daily Mail, Guardian etc. Previously Chris had a successful career in industry, incorporating many senior positions in UK and internationally-owned multi-site service firms. He holds a PhD (ESRC Award) from the Warwick Business School and an MSc (econ) with distinction from the LSE.