COMPARING EMERGING AND ADVANCED MARKETS

"Goncalves and Xia provide an excellent analysis and framework for understanding the impact emerging economies will have on the global economy. Great primer for those interested in understanding the opportunities and complexities arising from the emerging markets such as CIVETS and ASEAN and their influence on the advanced economies. I highly recommend this book to anyone looking to learn more about the interplay between emerging and advanced economies and what that means for political economic shifts in the global order." —Shaun Rein, Founder, China Market Research Group, Shanghai, China

This book is part of a series that recognizes that the intense competition among emerging markets and against advanced economics to capture their share of the global economy. Most important to this end is the study and practice of international business and foreign trade.

Undertaking such a study raises many questions--What competitive advantages do these emerging economies enjoy in comparison to advanced economies, such as the G7, and what are the origins of those advantages? Why are emerging markets becoming the powerhouse of world economy growth and the firms doing business there internationalizing so aggressively? And why in the past decade has the pace of internationalization accelerated so rapidly and what are the challenges and possible solutions?