CREATING AND DEPLOYING SUCCESSFUL SURVEYS

Survey development and deployment deals with the methods and tools needed to elicit knowledge from subjects. The development of surveys involves methods and tools for the successful creation and validation of reliable questions. The deployment of surveys entails the strategies needed to promote the highest possible rate of response of valid surveys. Methods and tools for the development and deployment of surveys are covered in survey design books; however these books follow traditional approaches. Creating and Deploying Successful Surveys will expand the current material contained in survey design books by incorporating results of research and practice in developing and deploying surveys in the last 10 years. The survey design in this new book is based on knowledge management concepts. It also incorporates materials with respect to the latest technologies in deploying surveys. In particular, this new book uses project management methods and tools to plan the deployment and track the success of surveys. In today's business environment, the availability of easy-to-use and even free survey design and deployment technologies has enhanced the knowledge elicitation capability of almost anyone with access to a computer and the internet. However, the lack of education in survey design and development has generated challenges and unsuccessful survey projects. Creating and Deploying Successful Surveys is intended to educate individuals with the minimum theoretical and most recent practical knowledge needed to successfully design and develop surveys.