商品簡介
Beau Lotto, a world-renowned neuroscientist, entrepreneur, and twotime TED speaker, shows us that understanding how we perceive the world will open up our ability to create and innovate. Lotto answers the millennia-old question of whether humans see reality or not.
We don't. This fundamental revelation shows that everything we know is filtered by context and by each individual's past experiences. Through case studies, history, and cutting-edge science, DEVIATE shows us how understanding perception can allow us to change our brains, unshackle ourselves from the past, and unleash creativity, growth, and inspiration.
"Understanding the brain is every bit as challenging as understanding the cosmos, and Beau Lotto's impact could ultimately be as important as Carl Sagan's."
-Dale Purves, Geller Professor of Neurobiology, Duke Institute for Brain Sciences
作者簡介
Beau Lotto is a world-renowned neuroscientist who specializes in the biology and psychology of perception. Originally from Seattle, Washington, he has lived in the United Kingdom for over twenty years and currently resides in Oxford. He received his undergraduate degree from UC Berkeley, his PhD from the University of Edinburgh Medical School, and was a fellow at Duke University. He has been conducting and presenting research on human perception and behavior for more than twenty-five years, has published over sixty publications and two academic books. A professor of Neuroscience at University College London, his interest in education, business, and the arts has led him into entrepreneurship and engaging the public with science. He passionately believes in the impact perception research can have on people from all walks of life.
