Good UX is based on evidence; qualitative evidence, such as user testing and field research, can only get you so far. What you need is quantitative evidence: analytics. This book will show you, step-by-step, how you can use website and app analytics data to inform design choices and definitively improve uset experience.
Offering practical guidelines, with plenty of detailed examples, this book covers:
Luke Hay is a UX Consultant with over 15 years industry experience in all forms of website management. He holds a Google Analytics individual qualification and has a user-centric analytical approach to design and development.
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