Management Strategy ─ Achieving Sustained Competitive Advantage
商品資訊
ISBN13：9781259345487
出版社：McGraw-Hill College
作者：Alfred Marcus; Anne Cohen
出版日：2016/04/14
裝訂：平裝
商品簡介
A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage
The Third Edition of Management Strategy is designed to provide employees of an organization with the tools needed to participate in the process of crafting and implementing an organization’s strategy.
Unlike other books that purport to give instruction in the fundamentals of strategy but often miss the most basic idea, this book explains how the purpose of strategy is to make a series of moves that are designed to achieve sustained competitive advantage.
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