商品簡介
A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes.
• Provides readers with practical tools and strategies to immediately identify and address their CI problems• Enables businesses to realize discernible improvements in performance, planning, competitiveness, and agility• Offers helpful checklists and other easy-to-use aids to make improving CI operations a straightforward process• Serves leaders in any organization—for profit or nonprofit—charged with the challenge of maintaining a competitive edge in their industry
作者簡介
Carolyn M. Vella is founding partner of The Helicon Group, a global competitive intelligence research, analysis, and consulting firm.John J. McGonagle Jr. is managing partner of The Helicon Group.
