商品簡介
Audio Branding: Using Sound to Build your Brand will offer the reader a thorough overview of the world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Containing fascinating insights into this burgeoning field of marketing, this text is extremely practical and underpinned by research supported by clearly explained real-world examples.
Written by authors who have contributed directly to the development of the field, the text will contain detailed case studies on companies such as Peugeot (a rule-breaking audio brand), Atlanta City Council (an emerging audio brand), and AXA (a simplifying audio brand). Covering relevant issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding will show readers how audio branding extends to everything from the sounds made by an app, to music played in-store, to the noise a key makes when inserted into an ignition. Combined, all such elements allow a compelling audio language to develop and enhance brand identity.
作者簡介
Laurence Minsky is an award winning copywriter and marketer, with extensive professional experience working on a range of marketing campaigns. He also has an extensive academic background, and teaches in communications, media and marketing.
Colleen Fahey is a seasoned creative executive with deep expertise in branding and the multiple marketing touch points. She is the US Managing Director of Sixieme Son, the world's leading audio branding and sound design agency in the world. Throughout her career, Colleen has worked for major marketing organizations on some of the leading brands in the US, Europe, Latin America and Asia.
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