You'd be hard pressed to find a job advertisement where ?effective communication skills” wasn't somewhere in the description. Yet communication is one of the biggest problems plaguing businesses today. One reason is because communication training is often done in isolation?working on one skill at a time, but never connecting it to the bigger picture.
This book is that bigger picture?where all the pieces come together for dynamic communication to exist and help business owners lead, manage, and sell. Dynamic Communication combines the author's business experience and theoretical background as a university communications instructor to create this model?an equation with three variables that encompasses what you need for dynamic and successful communication that moves people to action.
Dynamic Communication contains three variables: connect, listen, and articulate. The proposed book takes each variable, explains it, applies it in the three main business audience types?internal audiences, external audiences, and consumer audiences?and shows the reader how to identify which variable is missing and how to correct it. It's an action-oriented model that drives results for the user, thus producing better managed, better connected, better articulated, and therefore better producing businesses.
