E-health Two-sided Markets ― Implementation and Business Models

eHealth: Implementation and Business Models in Two-Side Markets presents empiric models and suggestions that focus on how to remove barriers to deliver services online across borders and how actual barriers affect business models in a two-sided market in the area of eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services and a specific approach is necessary.

This book encompasses topics such as how to develop innovative and cost-effective implementation strategies for complex organizations; the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations; which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services; and the ecosystem for implementation of services and innovations in complex organizations and its effects for business models.

This book is a valuable source for researchers in medical informatics as well as stakeholders, consultants, advisors and product designers involved in eHealth services.

• Brings guidelines to be used as examples of pros and cons in two-side markets
• Provides knowledge in order to identify changes to be considered in the budget proposals for eHealth implementation
• Encompasses examples of business models to be applied in two-side markets to diminish external effects and failures that affect the market and the organizations