商品簡介
In this controversial manifesto, one of the most successful ad men of recent years throws down the ultimate challenge to his profession: Innovate or perish.
作者簡介
Andrew Essex is the CEO of Tribeca Enterprises, parent company of the Tribeca Film Festival. Prior to that, he was the CEO of celebrated advertising agency Droga5. The firm won multiple “Agency of the Year” awards and has been praised in The New York Times, New York magazine, and The Guardian, which dubbed it “the most exciting agency on the planet.” Essex serves on the board of the American Advertising Federation and is the co-author of Chasing Cool with former Barneys CEO Gene Pressman and former Noise CEO Noah Kerner, and Le Freak with Nile Rodgers.
