商品簡介
In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever.
What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook,and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch--the intuitive understanding of a deep, unmet need.
Anxiety over "being more innovative" leads entrepreneurs to create solutions insearch of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?
International bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us inventions like the first reusable coffee cup, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.
Every breakthrough idea starts not with knowing for sure, but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where "x" marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.
作者簡介
BERNADETTE JIWA is a recognized global authority on the role of story in business, innovation and marketing and the author of five best-selling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Melbourne to New York (and everywhere in between).
