商品簡介
In this book, Arthur Asa Berger applies discourse theory to popular culture, media, and everyday life in America. Designed as a brief introductory text to the field, Berger covers everything from advertising and fashion to speed dating popular television.
作者簡介
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. His recent publications include Gizmos or: The Electronic Imperative How Digital Devices have Transformed American Character and Culture (Palgrave, 2015), Media, Myth, and Society (Palgrave 2013), and The Objects of Affection: Semiotics and Consumer Culture (Palgrave, 2010).
