Re ― Imagining Change: How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World

Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner's guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes even more examples from the front lines of social movements and links the reader with an online tool kit to help change the stories they care about most.

Doyle Canning is cofounder of the Center for Story-based Strategy. She is a strategist, facilitator, and coach for social and ecological justice movements. She enjoys growing food and flowers and biking her two children around in a Dutch cargo bike. Doyle is a JD candidate at the University of Oregon School of Law and blogs at doylecanning.com Christine Cordero is an organizer, trainer, and public speaker. She has over fifteen years of experience in social justice sectors including environmental health and justice, youth organizing, and labor. Currently, she is the executive director at the Center for Story-based Strategy, offering training and strategic support to social justice organizations and networks to use the power of narrative to change the story on the issues that matter most. Patrick Reinsborough is a social movement strategist, change agent, and creative provocateur with thirty years of experience. Patrick’s work has incorporated a range of creative strategies including brand busting, culture jamming, markets campaigning, and nonviolent direct action. He has helped organize countless creative interventions including the historic shutdown of the Seattle WTO meeting in 1999, protests against the U.S. invasion of Iraq in 2003, and visionary alliance-building uniting North American communities impacted by fossil fuels. Patrick is the cofounder of the Center for Story-based Strategy (formerly smartMeme). He lives with his family in Oakland, CA.