Youth Drinking Cultures in a Digital World ─ Alcohol, Social Media and Cultures of Intoxication

Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations – creating new virtual spaces that alter the dynamics and consequences of drinking cultures in significant ways.

Youth Drinking Cultures in a Digital World focuses on how pervasive social networking technologies contribute to drinking cultures. It brings together international contributions from leading researchers in this emerging field to explore how new technologies are reconfiguring the key themes, traditional interests, practices and concerns of alcohol related research with young people. It is particularly concerned with three important areas, namely:

• identities, social relations and power;
• alcohol marketing and commercialisation; and
• public health and regulating alcohol promotion.

This innovative book contains original research and is a must-read for academics and researches in the areas of public health, media studies, youth studies and alcohol studies.

Antonia C Lyons is Professor of Psychology at Massey University.

Tim McCreanor is an Associate Professor and senior researcher at SHORE and Whariki Research Centre, College of Health, Massey University.

Ian Goodwin is a Senior Lecturer in the School of English and Media Studies at Massey University.

Helen Moewaka Barnes (Te Kapotai, Ngaphui-nui-tonu) is a Professor, the Director of Whariki and Co-director of the SHORE and Whariki Research Centre, at the College of Health, Massey University.

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