商品簡介
The Museum Manager’s Compendium: 101 Essential Tools and Resources is a treasure trove of definitions, processes, menus, samples and categories that distill half a century of museum experience by many museum innovators. It is a must-own reference book for every museum manager and planner responsible for decisions.
作者簡介
John W. Jacobsen, president of White Oak Associates, Inc., has over four decades of international experience as a museum analyst, planner, and producer. He was also associate director of the Museum of Science in Boston. During that time, the Museum served 2.2 million visitors during a twelve-month period, an unsurpassed record. Before that management position and since then, Jacobsen and White Oak have led strategic planning and marketing initiatives for over one hundred museums through hundreds of commissions. Recent projects represent over a billion dollars of actual and anticipated investment in new and expanding museums internationally. White Oak’s museum analysis and planning integrate impact and economic indicators with conceptual and creative planning.
