滿額折
The Role of Creativity in the Management of Innovation
商品資訊
ISBN13：9781786342003
出版社：World Scientific Pub Co Inc
作者：Alexander Brem (EDT); Rogelio Puente-diaz (EDT); Marine Agogue (EDT)
出版日：2017/04/01
裝訂／頁數：精裝／400頁
規格：27.9cm*22.2cm*2.5cm (高/寬/厚)
定價
：NT$ 5032 元優惠價
：
90 折 4529 元
無庫存，下單後進貨(採購期約4~10個工作天)
下單可得紅利積點：135 點
商品簡介
商品簡介
The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes.The Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business.
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